Troomy x GQ
Partnering with GQ, we set out to spread the news of mushroom-powered wellness to direct to your door. As this would be many people’s first introduction to Troomy, we sought to make the packaging as informative as possible while still adhering to the bright and colorful nature of our brand.
In-House Design for Streamline
Creative Direction: Peter Nguyen
Packaging Design: Peter Nguyen
Packaging
The packaging features illustrated references to the mushrooms used in our gummies with bright splashes of colors based on the flavors of our specific blends. The graphics allow the box to be information dense while still being visually appealing when placed beside the typical monochromatic colors of the GQ Box and items. This combined with the spot gloss gives the Troomy box a unique experience among the items it sits with.